Munich, May 22nd – incadea, a Cox Automotive Brand - a leading provider of international automotive retail solutions, today announced that it has surpassed the 100,000 end users milestone. Through its state of the art core product portfolio, which includes a dealer management solution, business intelligence, and customer relationship management solutions, incadea now serves over 100,000 end users across 4,000 dealerships, in 100 geographical markets. 

With a proven ‘one – industry’ focus and deep automotive expertise, incadea has been the vendor of choice for OEMs and their dealer networks since its foundation in 2000. 

The first decade: Building strong customer relationships for a sustainable future

Headquartered in Germany, the company has established long term and successful relationships with leading OEMs such as BMW, VW and Opel since its formative years. As a result, incadea attained more than 10,000 end users in 2004. Continued business success during the following years is a direct result of the company’s successful cooperation with Microsoft, strategically positioning incadea as a leader in the DMS industry.

From 2011 till 2014: Gaining international exposure and serving customers around the globe.
With a strong commitment in supporting its customers business requirements, incadea began initiating its international expansion plans by opening offices in several countries across the globe, including Russia, India, Taiwan, New Zealand, China, Mexico, Greece, Spain, Portugal, and The Netherlands. Significant project successes and cooperation with PSA, Lincoln China, Scania, and Mercedes Benz Mexico enabled incadea to reach the 50,000 end users milestone, across more than 2,000 dealerships, by the end of 2012. In 2014, and through key agreements in China (Porsche, Bosch) and Asia Pacific (Ford), the company reported 70,000 end users. 

From 2015 till today: focusing on service excellence 

In 2015, the company decided to enter the tire and aftersales market via a strategic acquisition. Soon after, incadea signed an agreement with Michelin China to deploy incadea.fastfit, the tire business management solution in over 2,000 TYREPLUS Service Centers across the country. 
During the same year, the company became a part of Cox Automotive Inc. and started working together with the Atlanta-based leader in digital marketing, wholesale and e-commerce solutions across the automotive industry. With an enriched product portfolio including cutting-edge solutions that transform the way the world buys, sells, and owns cars, incadea entered a new era.

By the middle of 2016, incadea reached 90,000 end users, while establishing a direct presence in Italy, Norway, Middle East, and South Korea. During the same period, with standout superior customer service, the company was recognized with the 2016 Europe Frost & Sullivan Award for Customer Service Leadership. 

As of Q1 2017, additional software licenses from incadea customers in China contributed to reaching the 100,000 end users milestone. Commenting on this success, Patrick Katenkamp, incadea CEO and president Software (International) of Cox Automotive, said “We are very happy for reaching the point where we need to thank more than 60 leading OEMs and 4,000 dealers - across 100 markets for being our co-drivers in this success and helped us reach this important milestone. This achievement is a shared success. We remain committed to supporting our customers become high performers and together with Cox Automotive transform the way the world, buys, sells, and owns cars”. He continued: “We feel confident that together with Cox Automotive, incadea will thrive even more. Our international customers gain access to an enriched, integrated portfolio that will bring incadea and their business to the next level”.

The entire incadea dealer management product portfolio is based on Microsoft’s Dynamics NAV technology platform. Incadea dealer management solution is an international, fully integrated and cloud enabled DMS designed to meet the dealership business needs, powered by innovative and cutting edge tools and functionalities.

About incadea
incadea is a leading international provider of software solutions and services to the global automotive retail and wholesale markets. Incadea addresses the needs of this industry by offering global solutions with state-of-the-art innovation and local execution capabilities. Products include dealer management, business intelligence, and customer and vehicle relationship management solutions, based on the latest Microsoft Dynamics technology. These are used by multinational car manufacturers, Original Equipment Manufacturers (“OEMs”) and their dealership networks. Through continuing global expansion, incadea serves more than 100,000 end users in more than 4,000 dealerships in 100 countries across the globe. Headquartered in Germany, incadea has offices in Austria, China, Denmark, Greece, India, Italy, Japan, Mexico, the Netherlands, New Zealand, Norway, Portugal, Russia, South Korea, Spain, Sweden, Taiwan, Turkey and the UAE. The Group has a network of worldwide certified channel partners, and its range of blue chip customers include over 50 OEMs such as BMW, Toyota, Volkswagen, Peugeot/Citroën, Ford, Scania, General Motors, and Mercedes-Benz. Incadea is a Cox Automotive Brand.

About Cox Automotive
Cox Automotive Inc. is transforming the way the world buys, sells and owns cars with industry-leading digital marketing, software, financial, wholesale and e-commerce solutions for consumers, dealers, manufacturers and the overall automotive ecosystem worldwide. Committed to open choice and dedicated to strong partnerships, the Cox Automotive family includes Autotrader®,®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, vAuto®, incadea®, Xtime® and a host of other brands. The global company has 33,000 team members in more than 200 locations and is partner to more than 40,000 auto dealers, as well as most major automobile manufacturers, while engaging U.S. consumer car buyers with the most recognized media brands in the industry. Cox Automotive is a subsidiary of Cox Enterprises Inc., an Atlanta-based company with revenues of $18 billion and approximately 60,000 employees. Cox Enterprises’ other major operating subsidiaries include Cox Communications and Cox Media Group. For more information about Cox Automotive, visit

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