incadea, A Cox Automotive Brand, is pleased to announce its participation in Automechanika Frankfurt 2016 (Sept 13-17, Hall 9.1 Stand D06) - the world’s leading trade fair for the automotive service industry, and the shop window for innovations in the automotive aftermarket across the entire value chain. As an international meeting place for all market participants from the industry, dealership trade as well as the maintenance and repair segment, it provides a major platform for business and technological knowledge transfer.

Event attendees visiting our booth will have the opportunity to explore incadea's innovative automotive solutions portfolio including incadea.myengine DMS,, incadea.fastfit (aftermarket) and powerful products of additional Cox Automotive brands such as Modix (digital marketing) and Xtime (service excellence). Our team of professionals will be available for in-depth product demonstrations and interesting discussions on how innovative technology solutions can revolutionalize the automotive retail market, both in Germany and globally.
Dealer 4.0
Are you ready to revolutionize the way you sell cars?

This year, incadea, as a leading provider of enterprise software solutions and services to the global automotive retail and wholesale markets, sets new standards in digital sales and premium service through the launch of DEALER 4.0, a unique, futuristic dealer showroom concept empowered by cutting edge software and state of the art technologies. It is a technology rich concept with nearly limitless capabilities, aiming to revolutionize the way car manufacturers and dealerships sell cars, position their brands, and do business.
An innovative dealership concept – a futuristic car showroom empowered by the Microsoft Cloud and Windows 10, and a customer centric strategy to transform automotive retail
DEALER 4.0 supports the customer journey from dealer and OEM Websites and social media through to physical retail locations frequented by consumers. This starts at the “attract” stage, in which consumers are drawn in to a boutique showroom situated at, for example, a shopping mall, before enabling the “discover” and “decide” phases, where consumers engage through state-of-art digital and non-digital tools and excellent consultation. The journey ends with the ‘transaction’ phase where prospective customers receive a quote for the car of their interest and discuss next steps with the sales consultant – from having a test drive to signing the deal. 

DEALER 4.0 brings together immersive customer experiences such as a Glass Wall Configurator with powerful analytics and lead management tools that help sales associates engage their customers with more personalized offers, providing better customer service and ultimately increasing sales. Customers use a touch screen powered by Windows 10 to visualize configuration options such as colors and trims. In-store tracking analytics enabled through Microsoft Kinect and Windows 10 provide insight into customer interest areas and dwell times, and sales associates stay connected on the move with Windows 10 tablets. In addition, DEALER 4.0 can tap into telematics data held in the Cloud to determine a consumer’s driving style, providing the capability to offer more personalized services such as customized insurance quotes.

At Automechanika Frankfurt, incadea will offer Dealer 4.0 ‘experience tours’ to booth visitors that have already registered through the company’s Website. For more information, please contact or visit the company’s website at

For more information, please contact


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