Retail CRM

The area of Relationship Management focuses on four different elements: Lead Management, Contact Management, Opportunity Management and Campaign segmentatio.

Lead Management

Leads coming both from retail and wholesale can be managed.

  • Lead Buffer in/outbox
  • Lead Qualification Process
  • Data compare and merge capability for incoming Lead-/ existing Contact- data
  • Sales person assignment
  • Lead Performance status update

    Opportunity Management

    • Track sales cycle and stages
    • Link w. To-Do mgmt. and sales documents
    • Capturing of model/vehicle of interest
    • Test drive
    • Forecasting

    Campaign and segmentation

    • Static/dynamic segmentation
    • Campaign Management
    • Campaign Statistic with e.g. Response Rate
    • Create Segments using Vehicle & Contact Data
    • Fixed or Dynamic Segments